Along with a team of fellow U-M students, I co-founded and served as the user experience architect of Thrively, a professional development web application. In residence at TechArb--the U-M student startup incubator--for the 2011 season, we placed second in the Michigan Business Model Competition and Bay Area Entrepreneurial Pitch Contest, and were recipients of Dare to Dream Venture Shaping and JumpStart grants.  I am no longer working with the organization, but our beta application is live and continued development is on-going.

Time Frame

September 2011 – August 2012

Methods & Deliverables

Brainstorming, Interviewing, Affinity Diagramming, Sketching, Wireframing, Personas & Scenarios, User Flows, Business Model Canvas, Startup Pitch, Alpha Testing, Functional Prototype

Partners

Nick Fassler, Emily Luke, Raina Rahbar, Sai Kopuri, SI Create, TechArb