• Poise

    In my role as an Experience Architect at Organic, I worked with a designer to architect the integration of a new product sampling page into the existing Poise web and mobile sites.
    Client
    Kimberly Clark
    Time Frame
    November 2012
    Tools & Technologies
    Omnigraffle, Adobe Creative Suite 5
    Methods & Deliverables
    Wireframes, Interaction Design, Technical Documentation, User Flows
    Partners
    Organic, Inc.

  • Pull-Ups

    In my role as an Experience Architect at Organic, I work on a team of creative, project management, and marketing intelligence professionals that is crafting a new digital experience for Pull-Ups brand training pants and their consumers, launching Q3 2013. Please ask me about this project.
    Client
    Kimberly Clark
    Time Frame
    December 2012 - Present
    Tools & Technologies
    Omnigraffle, Adobe Creative Suite 5
    Methods & Deliverables
    Brainstorming, Cognitive Walkthroughs, Card-sorting, Heuristic Review, Sitemap, Wireframing, Interaction Design, Prototyping, Technical Documentation, User Flows, Content Audit, Gap Analysis
    Partners
    Organic, Inc.

  • Volkswagen

    In my role as an Experience Architect at Organic, I work on a team of creative, project management, and marketing intelligence professionals that is crafting a digital experience for Volkswagen of America and their consumers, launching Q3 2013.  Please ask me about this project.
    Client
    Volkswagen of America
    Time Frame
    July 2012 - Present
    Tools & Technologies
    Omnigraffle, Adobe Creative Suite 5
    Methods & Deliverables
    Comparative Analysis, Brainstorming, Cognitive Walkthroughs, Card-sorting, Heuristic Review, Usability Testing, Wireframing, Interaction Design, Prototyping, Taxonomy Assessment, Technical Documentation, User Flows, Content Audit, Migration Matrix, Sitemap
    Partners
    Organic, Inc.

  • Smuckers

    In my role as an Experience Architect at Organic, I worked with a team of creatives to re-design the websites of four Smuckers brands: Santa Cruz Organic, R.W. Knudsen Family, Dickinson's, and Crosse & Blackwell. Using a template approach, we designed a solution that allowed users easy access to the wealth of products the brands offered, as well as the extensive recipe collections hosted on each site.
    Client
    The J.M. Smucker Co.
    Time Frame
    May - August 2012
    Tools & Technologies
    Omnigraffle, Adobe Creative Suite 5
    Methods & Deliverables
    Comparative Analysis, Brainstorming, Cognitive Walkthroughs, Card-sorting, Wireframing, Technical Documentation, Sitemap
    Partners
    Organic, Inc.

  • Thrively

    Along with a team of fellow U-M students, I co-founded and served as the user experience architect of Thrively, a professional development web application. In residence at TechArb--the U-M student startup incubator--for the 2011 season, we placed second in the Michigan Business Model Competition and Bay Area Entrepreneurial Pitch Contest, and were recipients of Dare to Dream Venture Shaping and JumpStart grants.  I am no longer working with the organization, but our beta application is live and continued development is on-going.
    Time Frame
    September 2011 – August 2012
    Methods & Deliverables
    Brainstorming, Interviewing, Affinity Diagramming, Sketching, Wireframing, Personas & Scenarios, User Flows, Business Model Canvas, Startup Pitch, Alpha Testing, Functional Prototype
    Partners
    Nick Fassler, Emily Luke, Raina Rahbar, Sai Kopuri, SI Create, TechArb

  • Are You a Human

    As a part of my Evaluation of Systems & Services course, I worked with a team to evaluate Are You a Human's customer portal. We conducted stakeholder interviews, a comparative analysis, heuristic reviews, a user survey, and generated an interaction map and user personas. With each deliverable, we documented recommended changes that our client could make to increase the usability of their customer portal, some of which have already been exercised.
    Client
    Are You a Human
    Time Frame
    January - April 2012
    Tools & Technologies
    Adobe Creative Suite 4, Qualtrics
    Methods & Deliverables
    Interviewing, Brainstorming, Survey Design, Cognitive Walkthroughs, Comparative Analysis, Personas, Heuristic Review, Interaction Map, Usability Recommendations
    Partners
    Rachael Leduc, Anna Boot, Jiyoung Kim

  • ASI Consulting

    As a part of my Interface and Interaction Design course, I worked with a team to re-design the Quality Initiative website, the charitable movement pioneered by ASI Consulting. We conducted stakeholder interviews, a comparative analysis, user personas and scenarios, technical documentation, and style guides.
    Client
    ASI Consulting
    Time Frame
    September - December 2011
    Tools & Technologies
    Axure RP Pro, Adobe Creative Suite 4
    Methods & Deliverables
    Interviewing, Brainstorming, Comparative Analysis, Accessibility Review, Personas & User Scenarios, Technical Documentation, Style Guides, Wireframes, Functional Prototype, Use Cases
    Partners
    Michael Bondra, Shi Chen, Brian Krenz

  • MATRIX at MSU

    I served as project coordinator for the contextual inquiry of the digitization workflow at MATRIX, a digital humanities center at Michigan State University. Our team conducted user interviews, built concept maps and affinity diagrams, and wrote recommendations to improve the digitization workflow.
    Client
    Michigan State University MATRIX
    Time Frame
    September - December 2010
    Tools & Technologies
    Microsoft Office
    Methods & Deliverables
    Interviewing, Contextual Inquiry, Affinity Diagramming, Concept Mapping, Recommendation Report, User Flows
    Partners
    Brian Krenz, Shi Chen, Jeff Green

  • Open.Michigan

    As a dScribe for Open.Michigan, I collaborated with Dr. Paul Conway, on the intellectual property assessment and design of instructional materials for his course, Ethic and Information Technology. This course was selected as the 2011 Provost's Teaching Innovation Award.
    Client
    Open.Michigan
    Time Frame
    September 2010 - April 2011
    Tools & Technologies
    Microsoft Office, Adobe Creative Suite 4
    Methods & Deliverables
    Research, Intellectual Property Assessment, Creative Commons Instructional Materials
    Partners
    Paul Conway, PhD

  • Walter P. Reuther Library

    As an intern for the Emerging Communities grant program, I researched and designed the digitization workflow and online access of the oral history collection at Walter P. Reuther Library at Wayne State University. The collection included hundreds of audio and video materials, as well as text transcripts. I also designed the information architecture for the access nodes on the library's Drupal-powered website.
    Client
    Walter P. Reuther Library at Wayne State University
    Time Frame
    January - April 2011
    Tools & Technologies
    Drupal
    Methods & Deliverables
    Research, Procedure Manual, Wireframes, Conference Poster
    Partners
    Emerging Communities Grant

  • University Unions Graphic Design Office

    In my consultancy with the University Unions Graphic Design Office at University of Michigan, I researched, defined, and wrote the digital preservation plan for the vector graphics and associated digital assets of the office. After the planning was compete, I converted over 350Gb of legacy content to long-term preservation files and selected the files for transfer to the University Archives.  Further work with the Digital Curation unit at the Bentley Historical Library included collection development and digital access via U-M's digital archive Deep Blue.
    Client
    University Unions Graphic Design Office at University of Michigan
    Time Frame
    May - September 2011
    Tools & Technologies
    Adobe Creative Suite 4
    Methods & Deliverables
    Research, File Conversion, Collection Development, Preservation-Quality File Conversions, Policy & Procedures Manual, Workflow Diagrams
    Partners
    University Archives & Records Program at the Bentley Historical Library